Debit cards are widely used to withdraw money from an ATM. Of course, everyone knows about this. But in 2009, SBI Debit Card users were not fully aware of its various other usages.
The Bank decided to educate and encourage them to use their cards for regular shopping, movies and online payments. Knowing the nation-wide reach of the brand, we decided to make it simple, catchy and easy to understand.
Radios
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